About Finfluence
Finfluence was built on a simple truth: financial knowledge alone doesn’t change lives—behavior does.
I’m Tajana, founder of Finfluence.
Finfluence began while I was studying Financial Planning at Clark Atlanta University. I was immersed in financial theory—investing, wealth building, and asset growth. Everywhere I looked, professionals were teaching people how to “build wealth.”
But something felt off.
There was no shortage of financial information.
What was missing was support.
I saw people in my own life working hard, doing their best, yet still struggling to maintain stability. It wasn’t a lack of intelligence or access to information—it was a lack of guidance, accountability, and a safe space to make real-life financial decisions.
My perspective shifted when I began therapy and gained a deeper understanding of how emotions shape financial behavior. Later, becoming a mother reinforced something even more powerful: growth happens faster when people feel supported.
That’s when Finfluence was born.
WHAT WE DO
Finfluence—Finance plus Influence—is a behavior-based financial wellness model.
We work primarily with community college students, technical school students, and adult learners—individuals who are building their futures while managing real responsibilities.
We go beyond traditional financial education.
We combine:
-
Emotional intelligence
-
Practical financial skill-building
-
Structured accountability
This approach helps turn knowledge into real, measurable change—like consistent saving habits, reduced harmful debt patterns, and increased confidence in financial decision-making.
OUR APPROACH
Traditional programs teach concepts.
We apply and support them.
At Finfluence, we don’t just teach budgeting or financial concepts. We walk alongside participants as they apply what they learn in real time—helping them build habits that last.
Because information without action doesn’t create change.
Behavior does.
WHY FINFLUENCE
Because financial literacy is only the beginning.
True financial wellness comes from consistent, supported action.
And no one should have to build that alone.
Mission
Finfluence’s mission is to advance financial well-being by translating financial knowledge into measurable behavior change. Through emotional intelligence development, applied financial skill-building, and community accountability, we improve decision-making, increase savings consistency, reduce harmful debt patterns, and support participants in defining and reaching personal, attainable financial goals.
Vision
A world where financial knowledge consistently turns into confident decisions, healthy habits, and attainable progress toward the life people want.
Meet the Facilitator
Our facilitators are qualified professionals with degrees in Finance, Business, or related fields and over five years of financial experience. They specialize in turning complex financial concepts into practical skills and bring a strong foundation in financial education and wellness.
